Our Work

Communications & Editorial

Web design and social media management
Narrative development and storytelling
Copywriting
Media relations
Branding & Creative strategy

Brand identity and Art Direction
UI/UX Design
Brand Content and influencers marketing
Illustrations
Public Affairs

Political, legislative and regulatory monitoring
Development of tailor-made strategies adapted to different audiences
Institutional relations
Lobbying and representation of interests in France, Brussels and Africa
Translation and transcription

Voice over
Translation and Transcription
English - French - Spanish - Portuguese - Wolof

Case study

Client
Mo Ibrahim Foundation

Year
2021

The Foundation published a report highlighting 10 key challenges the organisation identified as essential for African countries’ recovery from the COVID-19 pandemic. Working with the main agency of the Foundation, BASALT PR provided guidance on the media strategy for international, Pan- African media and African francophone media in the context of a competitive media landscape for COVID-19-related stories. Read more

Year
2021

Client
Digital Africa

One of the main announcements of the New Africa-France Summit was the relaunch of the Digital Africa initiative with new fundings and new ambitions to promote African start-ups and tech jobs in Africa. Leading a team of 3 consultants, BASALT PR coordinated media outreach to the Panafrican media and tech media. 63 coverage pieces were secured, including an article by Quartz West Africa correspondant. Read more

Client
Japan International Cooperation Agency (JICA)

Year
2016

On the occasion of the Tokyo International Conference on African Development (TICAD) in Kenya, JICA wished to bring attention to its long history of partnership with African countries as well as its latest initiatives in favor of development. We provided editorial counseling and messaging that could resonated with African readership or key opinion leaders, leading to an op-ed published in Le Monde Afrique. Read more

Client
Aurora Prize

Year
2015

This campaign was launched when influencer marketing was still uncharted territory for most communications agencies in France. It involved raising awareness on the Aurora initiative and a few months later, on the Aurora Prize winner. In France, we secured two articles about the foundation in top-tier media and one interview for the founder, Ruben Vardanyan. Read more